Discussion:
1. Information systems are too important to be left to
computer specialists. Do you agree? Why or why not?
2. National Basketball Association (NBA) is a business as well as a
sport, and it needs to help its member teams stay in business and increase
their revenues by using Information Systems.
If you were setting up Web sites for NBA
teams, what management, organization, and technology issues might you
encounter?
Answer:
Organization: Typical
organizational problems include:
·
Outdated/poor business processes (usually inherited from the
past)
·
Unsupportive culture and attitudes
·
Political in-fighting
·
Turbulent business environment/changes in the organization’s
surrounding environment
·
Complexity of task
·
Inadequate resources
Technology:
Typical technology problems include:
·
Insufficient or aging hardware
·
Outdated software
·
Inadequate database capacity
·
Insufficient telecommunications capacity
·
Incompatibility of old systems with new technology
·
Rapid technological change
Management:
Typical management problems include:
·
Lack of employee training
·
Difficulties of evaluating performance
·
Legal and regulatory compliance
·
Work environment
·
Lack of employee support and participation
·
Creating, designing, and delivering new products and services
·
Redirecting and redesigning organizations
Case studies recommended in your book:
Interactive
Session: Organizations: Can Information Systems Help Johnny’s Lunch Go
National?
Business
Problem-Solving Case: JetBlue Hits Turbulence
Lecture 3:
3. Your brother has asked you for
your suggestions to make his business, a local sandwich shop, more efficient.
Describe at least three types of business processes that a sandwich shop have.
Can any be better coordinated through the use of information systems?
Answer: The business processes of a sandwich shop
would include: Taking orders, making sandwiches, selling to the customer,
ordering supplies, opening the store, closing the store, cleaning the store,
paying employees, hiring employees, paying creditors and vendors, creating
financial statements, paying taxes, managing cash.
Many
of these processes could be helped by better information systems, specifically
those that require recorded data, such as any financial processes (payments,
cash management, taxes, salaries) and information gathered from and distributed
to employees.
4. The retail home improvement
chain you work for, DIY Discount, has noticed that one of its brands of tap is
not selling nearly as well as anticipated.
What information systems of the
business will you use to determine the reason for the poor sales?
Discuss what information you will
retrieve from which system.
Which of the information systems
will be most important for your analysis?
Which of the systems will be
least important?
Answer: You might question operational level TPS to
make sure that the product is actually getting to the stores and being
restocked. You could question MIS to see average sales levels according to
geography, location, and other factors to see if there are any specific factors
affecting the sales. You might query ESS to see if the same taps are being sold
by competitors and what these prices are. You might use DSS to see what factors
could increase sales.
Assuming
that the taps are being properly stocked at the stores, the most important
systems to question are the managerial-level systems: MIS for summaries of
sales records to help identify any other factors; ESS to check competition, and
DSS for higher-level analysis to forecast possible solutions.
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